After 20 years of my school dinners campaign, I’m a happy man. At last, we’re going to feed kids properly

2026-09-19

After 20 years of my school dinners campaign, I’m a happy man. At last, we’re going to feed kids properly | Jamie Oliver - 优直播

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This week’s government announcement on school food standards is huge. It’s based on common sense and science. Beautiful!

More than 20 years ago, when I started the campaign and TV series School Dinners, I couldn’t believe that we had standards for dog food but no standards for the food we fed our children at school. I have never, and will never, stop banging that drum – even after this week’s momentous announcement on school food standards in England. Because it is so important we remember where we started from.

Children in the state sector are at school for 190 days a year. And if they’re eating breakfast and lunch there, the majority of what they consume each day is in the hands of their school. When we know that children are consuming less than half the recommended fruit and vegetables, but twice the recommended sugar, school food is a massive opportunity to directly improve diets at scale.

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